The Glevum Group
The Glevum Group based in Gloucestershire, with more than 30 years as a family-run business, are best known for their range of high quality double-glazed windows, doors and conservatories. Their other companies include Glevum Energy, supplying and installing renewable energy products throughout the South West.
Copywriting Project: New copy for substantial website redesign
After recent growth, this client was completely redesigning their website. More space was required to include all the companies in the group and much more product detail –particularly for the windows and doors range. Copy was also needed for customer service and aftercare – key to the client’s longstanding reputation.
Product information had to be clear and consistent, taking into account a lot of choices and options in the doors and windows portfolio. For less-familiar products, such as the air-source heat pumps from Glevum Energy, product principles had to be explained as well as features and benefits.
Planning your own website expansion?
Give me a call at the planning stage of your new website or simply to write the new pages you need. I can work with you and your web design team on putting together the right words in the right place.